I believe that your online reputation could potentially be more important than your actual reputation. It was interesting to me when I googled “Dylan Boyer” I was not the first link to pop up. In fact, none of my social media accounts appeared in my search. There was a few pictures of myself during this search.  It was amazing to me what happened when I searched “DylanLBoyer”, my Twitter and Instagram handle. All of my social media links appeared online. Even my LinkedIn and my Facebook. I got very excited about this because I have created an online brand for myself. My brand is my social media handle. One down side is that people cannot search me by my name but hopefully in time that will change.

On page 287 Scott states “When send your first few blog post (Tweets) you are likely to hear a deafening silence” I found this to be true when I first started my twitter account. Now that I have spent most of my time focusing on my twitter and you can easily tell that is my most popular social media account. Not only did the search come up with my twitter profile but it was showing links to specific popular tweets. I found it exciting that twitter was my more popular social media account because I have worked so hard about branding myself on it.

The second most popular social media account was my LinkedIn. This was very exciting news to me too because like Twitter, I have put a lot of thought and time into my LinkedIn to make it virtually flawless.

I think it is important for my Twitter and my LinkedIn to be my most popular sites because they could be the sites to poetically get me a job after I graduate. Scott says on page 276 “I have found that finding the time to participate in social media is just like finding the time for exercise” Though Facebook, Instagram and Pinterest are very Important to the PR world, I think that Twitter and LinkedIn are more important.

I think a reason why my Facebook didn’t show up in my search was because I have my privacy settings so high. I have my privacy settings that high not because I am hiding anything from future employers but because I do not want EVERYONE knowing my values of life. Facebook is a space for me where I do not have to always worry about being 100% professional. I can let my hair down just a little bit when it comes to my content. I like that feeling of a “safe space” where I do not feel punished for posting what I want to post.

I do believe that having two separate Twitter accounts does look bad for your online image. It could potentially make future employers think what are they trying to hide that they need a separate account. My suggestion would be to only have one account. Either be professional on that account or make it private. I would rather see one private account that two separate Twitter accounts.

I thought that all my pictures online were very appropriate. There were no pictures of me getting drunk or shirtless. I thought all my pictures were very professional and I would not change a thing about what came up in my images search. I think part of the reason why I didn’t have bad pictures was because I always filter myself. I read an amazing article that gave tips on posting pictures on the internet and it said “A few simple steps can dramatically reduce your chances of falling victim, and there’s no need to give up photo-sharing altogether”

The next step for me in creating my online presence is creating a brand statement. After thinking long and hard I think I have finally came up with a great brand statement for myself. “Hello, my name is Dylan Boyer, but you may know me online as Dylan L. Boyer, and I am your next young PR professional. With my innovative ideas and my ability to think on my feet I am able to assist with any PR problem. When you think PR think Dylan L .Boyer.”

Overall I thought my online presence was amazing. I do not mean to toot my own horn, but I have done a pretty good job for myself. Like I said I wish that it was easy for people to search “Dylan Boyer” but I am proud of my “DylanLBoyer” brand. I hope that one day “DylanLBoyer” will become even bigger than 450 followers on Twitter.